Sponsorship Opportunities

To support your presence at GETEX, you can advertise in or sponsor certain activities that allow you a unique branding opportunity. Make use of the following:

• Advertise in the official show catalogue which is distributed free to all visitors
• The range of sponsorship opportunities  (provided on request) available only for exhibitors
• Flag this website
• A dedicated press coordinator.
• Free publicity material will be issued to all confirmed exhibitors for their individual marketing campaigns.

Further details in relation to these services will be sent to all exhibitors in the near future

Media & Marketing Plan

Objective

To attract an audience of over 30,000 individuals and families with a common interest in education and training or collectively within the ‘learning community’. The exhibition will be of interest to people of all age groups, gender and nationality and the visitor promotion campaign will be geared to people across cultures.

Strategic Support

The Ministry of Higher Education & Scientific Research, the Knowledge & Human Development Authority, Dubai Knowledge Village and the Dubai International Academic City   will assist with the distribution of information and visitor promotion collateral to the student community across the UAE.

Print Media

Daily Newsprint: GETEX Newspaper supplements will be published by leading newspapers in the region. These supplements will evaluate the exhibition and highlight features and sponsors of the event. It will be published in broadsheet and distributed with the daily newspapers.

Newspaper Advertisements: Advertisements will run for an entire week leading up to the show and on the show dates in both English and Arabic newspapers.

Education Publications/Media Partners: Leading education publications from around the region and abroad will carry advertisements and editorial on the event and will be present at GETEX. These media partners will also help in the online promotion of the show.

Broadcast Media

Radio advertisements: During the lead up to GETEX, advertisements will run on FM stations across the country in English, Arabic and Hindi.

Radio Road Shows: Three radio stations will broadcast live from GETEX in English, Arabic and Hindi. Radio interviews will be conducted and broadcast live during the show.

Online Media

Over 150,000 parents, students and young working professionals across the GCC receive online updates directly from the organisers.

SMS Campaigns: Using our in-house database as well as a leased CRM provider.
Email Broadcasts: In-house and through Media Partners.
Social Media advertisements: Twitter/ Face book advertisements and updates will run straight through to the end of the exhibition. Socially active commentators will be contracted to post regular comments and talk about the GETEX on twitter.

Direct Marketing

Complimentary & VIP Invitation distribution: Hard copy invitations will be mailed to our visitor database and VIP invitations will be distributed to prominent business people and senior government officials in the region.

Flyer Distribution: Some stores, hotels and cafes will carry the GETEX flyers. In addition, GETEX flyers will be distributed at residential areas around the UAE

Public Relations

Forming an integral part of the marketing plan, the PR activity is managed by our contracted PR agency, Orient Planet.

Over 20 journalists from the daily press, radio and TV broadcast stations from the region will be specifically invited to cover the event from start to completion.

Over 8 press releases will be issued between January 2012 and April 2012, scheduled to intensify closer to GETEX. As part of the PR agency’s responsibility, sponsors and participating companies will be contacted for information and statements that will be incorporated into the press releases. During GETEX, a dedicated PR office onsite will manage and liaise between the press and participating institutions for interviews and statements released to the media.